Example Cover Letter in Response to an Advertisement

Dear Mr Mitchell

For more than eleven years I have been involved in international sales management, with seven years directly in the computing industry. Some of my achievements have been:

* Established sales offices in New York, Los Angeles, Toronto and Vancouver, managing a group of 28 sales representatives.
* In 15 months, was successful in obtaining 39% and 52% of the US and Canadian markets, respectively, dealing with nearly all local manufacturers.
* In 12 months, obtained 41% share of the UK market.
* Provided training programmes for all North American staff, including full briefing on our own products as well as competitor lines.
* Generated more than £26 million in sales for my company with excellent margins.

I hold a BA (Hons) degree in Management from Edinburgh University and speak French fluently, and some German.

I feel confident that an interview would demonstrate that my expertise in setting up sales organisations, training, motivating and managing an international sales department would be an excellent addition to any established, growing computer component manufacturing company.

I can provide references to meet your highest expectations and would welcome hearing from you at your earliest convenience.

Yours sincerely

Diane Rose (Ms)

Enc: CV

For another way to reply see the example below.

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Dear Mr Mitchell

Re: International Sales Manager. Ref 123/ABC

For more than eleven years I have been in international sales with the last seven years in the computing industry. I have lived in several countries and worked with a number of establishments in developing sales.
Many of your requirements match my experience and qualifications.

You Require: 5-6 years marketing.
My Experience: 11 years in international sales, the last 7 in the computing industry.

You Require: Knowledge of selling products to North American markets.
My Experience: Established sales offices in New York, Los Angeles, Toronto and Vancouver.

You Require: Selection and training of sales staff.
My Experience: Hired, directed and trained more than 28 sales representatives in North America.

You Require: Knowledge of foreign computer markets.
My Experience: Worked in Canada and the US.

You Require: Degree in Business, Marketing or Computing.
My Experience: I have Bachelor of Arts degree in Marketing.


I would be most interested in discussing your needs and look forward to your call.

Yours sincerely

Diane Rose

Enc: CV