Cover Letter Basics

When writing your cover letter, always bear the following points in mind:

1. Always check the correct spelling of name and title unless you are addressing a blind advertisement - then it should be 'Dear Sir/Madam'.
2. Explain the purpose of your letter. You either are writing to express interest in working for their company or in reply to their advertised need. You need not refer to their advertisement or the fact that you are sending your C.V. That is self-evident.
3. Introduce yourself, using the key elements from your CV - for example: "International Sales Manager for a major British computing firm for over 8 years, specialising in marketing to firms across North America. I have worked extensively in the US and Canada, setting up a number of sales offices in New York, Los Angeles, Toronto and Vancouver".
4. Highlight some achievements directly against their needs.
5. If responding to an advert, close by saying that you would be most interested in discussing your application further, and that you look forward to their call.
6. If you're writing 'on spec', close by asking for an interview - indicate that you will be calling in a few days to arrange a mutually convenient time.